£24 billion: The shock cost of the male midlife crisis
1st September 2007, Daily Mail, UK
A study has found the cost of the male mid-life crisis is £24 billion a year.
The favourite means of overcoming the crisis is a foreign holiday, costing British men in their 30s and 40s £1,340 each a year. Next come cool gadgets at £295 and beauty products at £285.
Meanwhile, the bill for cars and motorbikes amounts to a total of £1.5billion.
Read the full report from Daily Mail, UK
It's surprising no business has attempted to exploit this large business opportunity, or perhaps they have, in their own subtle ways!
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